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MBA英语综合教程【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

唐斌，黄珊主编著
出版社：杭州：浙江大学出版社
ISBN：9787308151399
出版时间：2015
标注页数：197页
文件大小：25MB
文件页数：207页
主题词：英语－研究生－教材

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图书目录

UNIT ONE MANAGEMENT1

Ⅰ．LEARNING OBJECTIVES1

Ⅱ．WARMING-UP1

Ⅲ．PRE-READING2

Management2

Ⅳ．CASE READING 12

When Corporations Fail at Doing Good3

Ⅴ．CASE READING 210

How Strong Is China Inc.?10

Ⅵ．PRACTICAL SKILLS15

Company Profile15

Ⅶ．CASE READING 320

Change in Gay-Marriage Law Could Benefit Businesses20

UNIT TWO VISION27

Ⅰ．LEARNING OBJECTIVES27

Ⅱ．WARMING-UP27

Ⅲ．PRE-READING28

Business Development28

Ⅳ．CASE READING 128

Cautiously Welcoming Our New Computer Overlords28

Ⅴ．CASE READING 236

Remaining Vigilant36

Ⅵ．PRACTICAL SKILLS42

Business Presentation42

Ⅶ．CASE READING 350

Lenovo Aims Higher50

UNIT THREE CAREER57

Ⅰ．LEARNING OBJECTIVES57

Ⅱ．WARMING-UP57

Ⅲ．PRE-READING59

Globalization and Employment59

Ⅵ．CASE READING 160

If You Don't Prioritize Your Day,Someone Else Will60

Ⅴ．CASE READING 267

Career Development67

Ⅵ．PRACTICAL SKILLS72

Applying for a Job72

Ⅶ．CASE READING 388

The 15 Biggest Body Language Mistakes to Watch out for88

How to Deal with Difficult People at Work90

UNIT FOUR BUSINESS ETIQUETTE99

Ⅰ．LEARNING OBJECTIVES99

Ⅱ．WARMING-UP99

Ⅲ．PRE-READING101

Business Etiquette101

Ⅳ．CASE READING 1102

The Difference Between a Boss and a Leader102

Ⅴ．CASE READING 2109

Clamping Down on Corporate Bribery109

Ⅵ．PRACTICAL SKILLS115

Business Travel115

Ⅶ．CASE READING 3121

Host at Pl Window on the World Show121

UNIT FIVE MARKETING127

Ⅰ．LEARNING OBJECTIVES127

Ⅱ．WARMING-UP127

Ⅲ．PRE-READING128

Strategic Implications of Marketing in the 21st Century128

Ⅳ．CASE READING 1129

Can Preferred Shares Gain a Foothold?129

Ⅴ．CASE READING 2137

Small Commodities,Big Prospects137

Ⅵ．PRACTICAL SKILLS142

Business Meetings142

Ⅶ．CASE READING 3151

Are Computers Making Society More Unequal?151

UNIT SIX STRATEGY159

Ⅰ．LEARNING OBJECTIVES159

Ⅱ．WARMING-UP159

Ⅲ．PRE-READING160

Values160

Ⅳ．CASE READING 1161

A New Collaborative Crowdfunding Model161

Ⅴ．CASE READING 2169

First-Degree Merger169

Ⅵ．PRACTICAL SKILLS173

Business Reporting173

Ⅶ．CASE READING 3182

Amazon's Failed Pitch to Authors182

Key to Exercises189