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马化腾的腾讯帝国【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

林军，张宇宙著著
出版社：北京：五洲传播出版社
ISBN：9787508526775
出版时间：2013
标注页数：127页
文件大小：23MB
文件页数：137页
主题词：网络公司－企业管理－经验－中国

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图书目录

CHAPTER 1 A Man Named Ma Huateng11

The Youthful Ma Huateng in Shenzhen12

Shenzhen：A National Leader in Internet Innovation13

An Engineer at Runxun Communications14

A Subdued Style of Leadership15

He Found His Other Half on QQ18

CHAPTER 2 Ma Huateng's Partners and Friends21

"Ponysoft"on CFido22

Qiu Bojun and Ding Lei24

Zhang Zhidong-Technical Genius and Shenzhen University Grad26

Zeng Liqing the Marketing Whiz27

Top Specialized Talents：Xu Chenhua and Chen Yidan29

Other Founding Shareholders of Tencent31

Startup Employees Who Came over to Tencent33

A Five-Person Decision Making Group36

CHAPTER 3 Adversaries Faced by Ma Huateng41

Pang Shengdong：From"Mysteries of Women"to 51.com42

What Happened between Tencent and Thousand Oaks45

Ma Yun and Ma Huateng48

CHAPTER 4 Investors Who Helped Ma Huateng51

Lin Xiaosong and Lin Jianhuang：Two"Angel Investors"51

20%Shares for IDG and PCCW53

MIH Steps in As Tencent Shareholder54

Market Offering in Hong Kong56

Goldman Sachs Bank Makes Its Entry56

Liu Zhiping Parachutes In58

CHAPTER 5 Lead Product Manager Ma Huateng61

Three Questions to Guarantee a"Measured Response"62

Face to Face with the Product Manager64

Domino Effect67

Tencent Academy68

CHAPTER 6 From OICQ to QQ71

OICQ：A Product Conceived Because of a Lost Order71

A Sinophone Revision of ICQ73

Setting Off the QQ Craze75

QQ.com Name Bought for$100,000 in America78

CHAPTER 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company81

Internet Advertising and Member Fees81

The Ultimate Fantasy of Virtual Telecom Operations83

Mobile QQ86

Fetion QQ vs.Cell Phone QQ87

CHAPTER 8 A Virtual Consumption Empire with Almost 100 Million Users91

Dongli Advertising Creates the"Fat Penguin"91

Excess Coinage of QQ-Cash93

Hacker Attacks and Stolen Account Fraud96

CHAPTER 9 The Battle with Microsoft101

CHAPTER 10 Adding a Portal and Search Engine107

QQ.com107

Moving into the Heart of the Internet111

CHAPTER 11 Tencent's All-Out Battle in the Game Market115

CHAPTER 12 Tencent Tries Innovation119

Imitator or Innovator?120

"Surpassive Imitation"121

Innovation that Satisfies Customers'Needs122

Saving for the Future123

Patent Strategies125