电子商务英语【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

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Unit One　About the Internet1

Text　About the Internet（关于因特网）1

Exercises5

Reading Material　Dell:Using Internet to Support the Virtual Company（戴尔通过因特网创建虚拟公司）7

Unit Two　Electronic Commerce9

Text　Electronic Commerce（电子商务）9

Exercises12

Reading Material　Haier's E-Business Strategy（海尔的电子商务战略）13

Unit Three　Internet Marketing16

Text　Internet Marketing（网络营销）16

Exercises19

Reading Material　Internet Marketing Options（网络营销方式）20

Unit Four　B2B E-Commerce23

Text　B2B E-Commerce（B2B电子商务）23

Exercises26

Reading Material　About Alibaba（关于阿里巴巴）28

Unit Five　B2C E-Commerce31

Text　B2C E-Commerce（B2C电子商务）31

Exercises34

Reading Material　Selling the Right Products Online（在网上销售合适的商品）35

Unit Six　C2C E-Commerce38

Text　C2C E-Commerce（C2C电子商务）38

Exercises41

Reading Material　A BriefLook at PayPal（PayPal简介）43

Unit Seven　Electronic Payment46

Text　Electronic Payment（电子支付）46

Exercises49

Reading Material　About Visa（关于Visa）51

Unit Eight　Shipping54

Text　Shipping（货物运输）54

Exercises57

Reading Material　UPS to Sponsor 2008 Olympic Games in Beijing（UPS成为北京2008年奥运会赞助商）59

Unit Nine　Customer Relationship Management62

Text　Customer Relationship Management（客户关系管理）62

Exercises65

Reading Material　Haier:The Customer Is Always Right（海尔：顾客总是对的）66

Unit Ten　Security69

Text　Security（电子商务安全）69

Exercises73

Reading Material　Protecting Your Credit Cards（保管好信用卡）74

Appendix A　Vocabulary（单词表）77

Appendix B　International Phonetic Alphabet（国际音标）90

Appendix C　Websites（推荐网站）91

Appendix D　Abbreviations（常用缩略语）95

Reference（参考文献）97