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商务英语阅读教程【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

商务英语阅读教程
  • 王元歌，刘辉主编 著
  • 出版社： 北京市：北京大学出版社
  • ISBN：7301122594
  • 出版时间：2007
  • 标注页数：293页
  • 文件大小：35MB
  • 文件页数：302页
  • 主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit 1 Entering Foreign Markets1

Text A Deciding How to Enter Foreign Markets1

Text B Cooperative Joint Ventures in China11

Unit 2 International Trade Theories15

Text A Basic Theories of International Trade15

Text B Protectionism Versus Free Trade26

Unit 3 International Trade in Services31

Text A The Importance of Services in International Trade:Defining Trade in Services31

Text B Services in the World Economy40

Unit 4 Technology Transfer45

Text A Understanding Technology Transfer45

Text B International Technology Transfer and Intellectual Property Rights54

Unit 5 Trade Barriers58

Text A Forms of Trade Barriers58

Text B How to Hurdle the Barrier67

Unit 6 International Trade of China72

Text A China's Trade:Growth and Diversification72

Text B China,US Complementary in Trade81

Unit 7 Marketing Strategy86

Text A The Four P's of the Marketing Strategy86

Text B Uncontrollable Variables in Marketing Strategy97

Unit 8 Marketing Environment101

Text A The Major Macroenvironment Forces101

Text B Host Country Political and Legal Environment110

Unit 9 Advertising115

Text A The World of Advertising115

Text B Television Advertising and Radio Advertising125

Unit 10 International Payment130

Text A Basic Methods of International Payments and Settlements130

Text B Multinational and Foreign Exchange140

Unit 11 Foreign Exchange Rate144

Text A The Functions of the Foreign Exchange Market144

Text B The Asian Crisis153

Unit 12 Securities Market158

Text A Why Do Securities Markets Exist158

Text B Investment Management in the 1990s168

Unit 13 Monetary Policy and Fiscal Policy171

Text A The Basic Idea of Monetary and Fiscal Policy171

Text B China's Monetary Policy in the Coming Years180

Unit 14 International Corporate Governance184

Text A International Corporate Governance184

Text B Corporate Governance in China194

Unit 15 Human Resources Management199

Text A Human Resources Management199

Text B Job Termination and Retirement209

Unit 16 Global Logistics213

Text A Global Integrated Logistics213

Text B Logistics in Creating a Recycling Economy223

Unit 17 E-commerce227

Text A Understanding E-commerce227

Text B Understanding E-commerce in China236

Unit 18 International Business Organizations240

Text A World Trade Organization240

Text B Asia-Pacific Economic Cooperation248

Key253

Giossary277

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